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RAIC Insights: Demonstrating How a Strong and Profitable Affiliate Program Delivers Brand Goals

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Rafael Bonfa - member of the Rakuten Advertising International CollectiveThe Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.

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